Ethical Fashion: How Carbon-Neutral Reformation Is Reforming The Notoriously Wasteful Fashion Industry.

By building standards for better materials and manufacturing, businesses can then shift from a one-off sustainable product capsule, to a more integrated business model.





H&M And Adidas Join Industry Consortium Partners Delivering A Blueprint For Circular Fashion.

Transforming the fashion industry from its linear ‘take, make, waste’ model to a circular one, where materials are perpetually recycled, is considered the ‘holy grail’ of sustainability. With global apparel consumption projected to rise by 63% to 102 million tons in 2030, and an increase in clothing being sent to landfill accordingly (the Ellen MacArthur Foundation reports that $500 billion of value is lost every year due to clothing underutilisation and a lack of recycling), achieving circularity is becoming even more critical.

$500 billion of value is lost every year due to clothing underutilisation and a lack of recycling.

It has remained elusive, however, with collaborative system-wide changes across the fashion supply chain required in order to ‘close the loop.’ The focus of fashion brands to date has been on somewhat isolated initiatives, including encouraging consumers to mend and wear their clothes for longer, clothing resale, rental and recycling.





Yael Aflalo

Yael Aflalo, Founder of Reformation, is leading the revolution of sustainable fashion.

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