Fast Company Asks: Sick of all your furniture? Soon you can trade in your sofa.

Some 12 million tons of furniture ends up in a landfill annually. Sabai’s buyback program is hoping to change that.

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There’s a growing awareness that the products we buy have a major impact on the planet. Consumers who want to minimize their environmental footprint can opt for secondhand clothes and biodegradable food packaging. But when it comes to furniture, it’s not easy to shop sustainably, which is why more than 12 million tons of sofas, desks, and cushions end up in American landfills every year.

Enter Sabai, a 2-year-old startup that sells chic, customizable sofas made from eco-friendly materials. It’s poised to launch a buyback program that lets customers sell their Sabai sofas back to the company; they’ll then be resold to other customers at a discount. It’s part of Sabai’s long-term mission to give each sofa a longer life span and then ultimately recycle it. …

The Guardian asks the question and answers:

Even the most ardent fan of elasticated waistbands would have to concede that 2020 has been an ugly year for fast fashion. The industry’s environmental issues are well known. It emits more carbon emissions than all international flight and maritime shipping combined, according to UNEP, the UN Environment Programme. The UK alone sends an estimated £140m worth, or 350,000 tonnes, of used clothing to landfill. …

H&M And Adidas Join Industry Consortium Partners Delivering A Blueprint For Circular Fashion.

Transforming the fashion industry from its linear ‘take, make, waste’ model to a circular one, where materials are perpetually recycled, is considered the ‘holy grail’ of sustainability. With global apparel consumption projected to rise by 63% to 102 million tons in 2030, and an increase in clothing being sent to landfill accordingly (the Ellen MacArthur Foundation reports that $500 billion of value is lost every year due to clothing underutilisation and a lack of recycling), achieving circularity is becoming even more critical.

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$500 billion of value is lost every year due to clothing underutilisation and a lack of recycling.

It has remained elusive, however, with collaborative system-wide changes across the fashion supply chain required in order to ‘close the loop.’ The focus of fashion brands to date has been on somewhat isolated initiatives, including encouraging consumers to mend and wear their clothes for longer, clothing resale, rental and recycling.

Vogue covers the challenging world of Fashion design and production in the shadow of Covid-19 pandemic:

Resort has always been a weird season, an incongruous mash-up of “takeaway clothes” for the St. Tropez set and cozy sweaters for the rest of us. This year, the collections we saw in June and July were particularly dissonant: Designers who make party dresses tried their hand at jeans and T-shirts; tailored suits were replaced by their quarantine counterparts — sweatshirts and joggers. There was still the odd gown or nipped trouser, items likely completed in the ignorant bliss of “pre-quar.” As a result, resort 2021 became less about trends and holiday dressing and more a study of what we’ll wear after lockdown — though with COVID-19 cases rising in parts of Europe and the U.S., that timeline feels hazier by the day. Still, most of our conversations with designers weren’t about the clothes at all. …

Vogue- once again features Sustainability in fashion, to quote from the article:

“The pandemic made the mentality we are working in feel more relevant,” explains Hearst, who is known for her uncompromising commitment to sustainability. “We were always thinking 10 years ahead, about when we have water shortages and climate disasters. The pandemic isn’t what’s going to wipe us out as a species, but the environmental crisis will. We have to change [our behaviors and systems] drastically, and the pandemic taught us that we can do that — we can change in the blink of an eye. We have the technology to make those changes in the fashion industry, but it just takes a new consciousness”

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Read the important Vogue article here.

UNIDO- United Nations Industrial Development Organization shares the question and goes on to answer.

The COVID-19 pandemic and the resulting economic shutdowns have created unprecedented challenges for the fashion industry, including declining consumer spending and disrupted supply chains. This situation may accelerate the shift to greener, more sustainable supply chains, which will not only be decisive for businesses, but also impact the future of the fashion industry as a whole.

In 2019, McKinsey identified sustainability as one of the key priorities for the fashion industry. Improving the sourcing of raw materials with better recycling processes, reducing water consumption, and substituting hazardous chemicals with safer alternatives, are among the measures that can cut the environmental footprint of fashion and help the industry to survive in the new business scenario. …

Designer Prabal Gurung, Farfetch CEO José Neves, CFDA’s Steven Kolb, and Vestiaire Collective’s Clara Chappaz offer a preview of upcoming seasons.

Every September for the past 10 years, designer Prabal Gurung has unveiled his latest creations at New York Fashion Week. “A fashion show is rather magical,” he says. “For six months, we go through the arduous and exciting process of creating. And for 10 minutes, we share that energy and emotion with the world. ”

But not this year. As the pandemic raged across the United States, Gurung — like many other designers — made the painful decision to cancel his show. The few designers who pushed forward — such as Jason Wu and Rebecca Minkoff — showed their collections in cavernous, sparsely filled spaces. “It was unlike any fashion week before, with the exception of September 11th,” says Steven Kolb, CEO of the Council of Fashion Designers of America (CFDA). …


Yael Aflalo

Yael Aflalo, Founder of Reformation, is leading the revolution of sustainable fashion.

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